Our Mission & Story

Our Mission

To provide elegant and sleek traditional wear to you

Our Story

We kicked off our campaign to create a traditional clothing company that offers elegant, authentic and high quality thobes. From the intricate embroidery of Moroccan artisans to the culture of the gulf. We believe that everyone deserves to experience and get their hands on the beauty and cultural significance of these traditional garments while also offering modern and elegant designs. Whether you are looking for a thobe for a special occasion or for everyday wear, we want to be your go-to destination.